About Us
JaipuriTrend is the online home of Parampara Textiles, a Jaipur-based label creating contemporary ethnic wear for women — handcrafted in the Pink City with care, colour and detail.
Every piece — from kurta sets to farshi and co-ord sets — is made with handpicked fabrics and finished with details like scalloped embroidery. Designed in Jaipur and crafted to make you feel effortlessly elegant, our promise is simple: honest quality at a fair price.
Our Journey
- 2018
Parampara Textiles is founded in Jaipur, crafting women's ethnic wear with local artisans.
- 2018
We take our designs online, selling across India on Flipkart under the brand name Hittu.
- 2025
Growing demand takes us to Myntra, reaching even more customers nationwide.
- 2025
We launch JaipuriTrend.com — our very own store — bringing the full collection directly to you.